Delivering for the Community
11/09/2024
When a company’s values resonate with what’s important to you, it brings a strong sense of fulfilment and satisfaction to your work. Knowing you are part of an organisation that gives back and truly lends a hand to those in need can be incredibly rewarding.
That’s why Aramex New Zealand franchisees are proud of the contributions they make in investing in local communities and helping address critical needs.
The impact of community efforts
Aramex’s recently created partnership with Camp Quality, for example, has significantly improved the lives of children living with cancer by providing funding, transportation assistance, and volunteer support. The company’s efforts have enabled Camp Quality to expand its reach, bringing hope to more children and their families at camps that aim to bring fun, hope and happiness into the lives of young people living with cancer. Dedicated camps at various locations in New Zealand welcome more than 300 children and teenagers each year, at no cost to families.
Similarly, Aramex’s support of Cure Kids is helping to raise funds for research for children with serious health conditions. And Aramex courier franchisees volunteer to deliver flowers on Daffodil Day to support Cancer Society New Zealand’s fundraising drive.
The franchise also provided essential help to people in regions affected by Cyclone Gabrielle.
“Supporting local communities is central to Aramex’s values,” says Aramex New Zealand CEO Mark Little. “We are a long-term supporter of Cure Kids and recently pledged to support Camp Quality. We partner with community organisations that have a similar ethos, run by volunteers whose efforts truly benefit those in need.”
Encouraging franchisees to take part
Aramex encourages courier franchisees to volunteer their time and expertise to improve local communities. Involvement is more than an ethical obligation; it’s a strategic opportunity. By participating in community activities, franchisees enhance their local reputation and build customer loyalty.
Involvement has opened many doors to new business opportunities. For example, the Aramex Kiwi Walk & Run Series is a nationwide trail running and walking initiative, which not only promotes the brand but also generates new business.
“Being able to display our new electric vehicle in the Aramex Kiwi Walk & Run Series and make connections with our local community was an awesome experience,” says Aramex Auckland courier franchisees Kelz and Mary Begins. “It’s great to see the Aramex brand out in the community, as it not only benefits our franchise but the whole network of courier franchisees across the country.”
Many ways to get involved
There’s no one-size-fits-all when it comes to contributing to community initiatives. Aramex franchisees give their time and expertise to support many local charitable organisations. Some sponsor local events, such as kids’ sport and feeding those in need. This not only increases their visibility in their local community but also demonstrates how the franchisee can make a positive social impact.
Participating in fundraising events, such as the Rebel Sport 24 Hour Team Challenge for Cure Kids, is another way Aramex and the Franchise Support Office team contributes to a cause while engaging with the community and other businesses.
As the experts in logistics and delivery, Aramex is often called upon to provide logistical support for community and charity events. It has proudly been there for Kiwis in times of need.
Benefits for franchisees
Aramex’s community involvement has many benefits for its franchisees and business. Franchisees take pride in their contributions to meaningful causes, and this has fostered a thriving company culture. The positive feedback from community initiatives has also translated into tangible business outcomes. The company’s commitment to communities across New Zealand has attracted new customers and fostered fierce brand loyalty in a competitive market.
A bright future ahead
From humble beginnings, with a couple of vans in Hawkes Bay, Aramex has now been part and parcel of the New Zealand business landscape for four decades and counting.
In 40 years, it’s a given that some things have changed. Gone are the days of customers ordering booklets of prepaid sticky labels. Now, online accounts can be opened in a matter of minutes and freight dispatched from smartphones.
As Aramex works towards a more sustainable future, expect to see more electric vehicles in the fleet too. Technology has also allowed Aramex to evolve and capitalise on the rise of e-commerce, delivering for some of New Zealand’s biggest retail brands.
By encouraging courier franchisees to take part in community initiatives, Aramex not only makes a difference to the lives of those in need but also creates a brighter future for all.
As the franchise continues to grow, its focus on community investment will remain, says CEO Mark Little. “Aramex is not only delivering parcels but also delivering positive change to the communities it serves. Franchisees play an integral part in these efforts.”
To read the published article, click here.